Animated Series, TheWeb Directory

Late in 1972 Norm Prescott and Lou Scheimer - top executives at Filmation approached Gene Roddenberry and Paramount about obtaining the rights to do an animated version of Star Trek. The rights were granted to Filmation, and soon after, NBC bought the series. But although the show was presented as a serious program perfectly suitable for adult viewing in prime time, the NBC executives considered it kiddie fare and relegated the show to Saturday mornings and as a result it has become the forgotten Star Trek.

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