Positioning is the art of creating a unique, memorable place for your company within the landscape of your competitors. It involves market research, brand strategy, business strategy, visual identity, and corporate messaging.
Well-positioned companies can "own" a piece of customers' mindshare through being known for expertise within a particular industry segment.
(PLEASE NOTE: This category does NOT refer to positioning within search engine listings.)
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- New Products Workshop Positioning and repositioning of existing brands.
- The Naming Workshop Concentrated one-day program designed to generate naming possibilities for any product, service or company.
- The Naming Newsletter A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded.
- Positioning Resources A collection of articles and other resources on market positioning.
- BrandWatch A model that enables any organization to control value and profitability of their brands.
- Inkwell Promotions Marketing and promotional services in merchandise and image coordination.