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Internet Marketing is the process of promoting a website on the internet. Effective internet marketing requires a comprehensive strategy that encompasses the client's goals and takes into account website function & appearance. What internet marketing includes: Organic Search Engine Optimization (SEO) Search Engine Marketing (SEM) (A more general term for internet marketing) Pay Per Click campaign management (PPC) Link building, copywriting on-page optimization to improve conversion rate, website server optimization including; evaluating website analytics creative advertising campaigns, (banner ads, text link ads, etc) and limited search engine submissions.

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