Positioning is the art of creating a unique, memorable place for a company within the landscape of its competitors. It involves market research, brand strategy, business strategy, visual identity, and corporate messaging. Well-positioned companies can "own" a piece of customers' mindshare through being known for expertise within a particular industry segment.
Sites 2
Loading new listings for you to review...
- The Strategy Works Ltd. A strategic marketing and sales consultancy, focussing on customer acquisition and retention.
- The Quant. Marketing Company Creator of data-driven brand marketing.