This category is concerned with the social psychological study both of persuasion and of social influence. Psychogists working in these fields are interested in how social context affects the relationship between attitudes, beliefs, and behavior.
Topics related to persuasion include: attitude formation and measurement; attitude structure and organization; attitude-behavior consistency; source, audience, and message framing effects in persuasion; minority and majority group influence; and prejudice. Prominent researchers in this area include Ajzen, Asch, Cacioppo, Fazio, and Petty.
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- Working Psychology: Introduction to Influence Overview of the science of persuasion, compliance, marketing, propaganda, and "brainwashing" from a psychological perspective, together with a discussion of ethics surrounding these issues.
- Social Influence Theories Lecture notes covering cognitive dissonance theory, social influence, social judgment, the elaboration likelihood model, and the theory of reasoned action. No onward links.
- Become an Expert Persuader Articles and videos explaining the art of persuasion.
- Primer of Practical Persuasion and Influence Online coursebook by Steven Booth-Butterfield, for his course in Persuasion Theory and Research at West Virginia University.