Greenbrier High School of Evans, Georgia, USA, held "Coke in Education Day" to win a $500 local contest by the Coca-Cola Bottling Company of Augusta, and a national contest with a $10,000 prize. Coca-Cola was incorporated in various classroom activities. A Coke marketing executive addressed economics students, chemistry students analyzed the sugar content of Coke, and a Coca-Cola cake recipe was prepared in home economics.
During a photo shoot lining students up to spell out the word "Coke", Mike Cameron wore a T-shirt with the logo of Coca-Cola competitor Pepsi, and was suspended for his "disruptive" behavior.
In response to negative media attention, the suspension was erased from Mike Cameron's record.
Related categories 3
Sites 3
Loading new listings for you to review...
- Transparency: Mike Cameron and Coke: The Human Pixel Who Wouldn't Mike Cameron's pseudo-event. Was it the real thing?
- Rock Out Censorship: Student Suspended for Wearing a Pepsi T-Shirt Todd Weise speaks out against the suspension.
- PTAs and Commercialism in Schools Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.