Software to analyze an organization's market and assist with direct marketing, promotion, and marketing plans.
Related categories 3
Sites 7
- Infinata Inc. eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.
- Predictive Dynamix Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications.
- Lilien and Rangaswamy: Marketing Engineering Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
- Aprimo Marketing Software that tracks, manages, and integrates marketing campaigns and activities.
- Marketing Analytics Inc. Software and consulting firm specializing in the analysis of sales and marketing applications.
- Marketing Management Analytics Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits.
- Portrait Software Provides tools for analysing customer data and optimizing interactions.