This subcategory offers perspectives on music, music marketing, and popular music in contemporary mass culture.
Sites 5
- Popular Music and Society Bibliographical links to a large number of articles analyzing popular music in contemporary culture.
- Earshot Media Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.
- Writing Better One-Sheets by Jett Black ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
- Frontline: The Merchants of Cool Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
- Stanford Online Report - Rock & Roll: Does it influence teens behavior? A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.