This category is about the internet advertising firm whose technique of obscuring advertising on websites with its own advertisements has aroused opposition from webmasters.
Sites 12
- BizReport: Gator Chomps First, Sues Internet Advertising Bureau Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal.
- Forbes.com: Gator's Legal Feud Means Big Publicity Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.
- USA Today: Spyware watches where you surf Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined.
- Documentation of Gator Advertisements and Targeting Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
- Traffick.com - Kicking the Gator Software Habit Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software.
- Adage: Online Ad Vendor Gator Changes Name Rebranded as Claria Corp.
- Gator's EULA Gone Bad By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).
- Slashdot: A New Low for Web Advertisers: Pop-Up Downloads Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.
- c|net Tech News: Chorus of Gator critics grows Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
- news.com.com - Overture Signs Deal With Gator Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites.
- c|net Tech News: Gator rushes to court over ad technology Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.
- c|net Tech News: Web surfers brace for pop-up downloads Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.