Human edited web directory based on the DMOZ data. To find out more about this project please use the top main menu.
Sites 9
Loading new listings for you to review...
- Brand-stretching ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.
- In-store Tobacco Ads Commentary explains tobacco industry point-of-purchase advertising and promotion; how it works, who gets paid for it, and what mechanisms are used.
- Low Tar, Light Cigarettes Called Deliberate Deception Industry documents show the tobacco industry knew that low-tar and light cigarettes were no safer but marketed them to "offer an image of health reassurance".
- Tobacco Advertising and Promotion Short description and statistics on promotional items.
- Holy Smoke! The Virgin Mary was a Marlboro woman--and other marketing that the industry uses abroad.
- The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk.
- Ad Money Moves from Billboards to Print A review of money spent promoting cigarettes finds that the Master Settlement Agreement has not reduced tobacco promotion, but merely moved it to different places.
- The Cigarette Pack As Image: New Evidence From Tobacco Industry Docuemnts Tobacco industry internal memos and reports reveal the industry used a highly sophisticated research program to develop the cigarette pack as a potent advertising tool in its own right.
- A Day in the Life of an Advertising Man Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.