Events and Sponsorships

Sites 8

• Pat Sajak Show R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV.
• Canadian Open Tennis Hall of Shame Tobacco sports sponsorships; graphics of ads used, discussion.
• Event Sponsorship: R. J Reynolds Documents From the Mangini collection, 9 internal R. J. Reyholds Tobacco memos, letters, and slides regarding events sponsored, including sports, music, magazine, commercial, entertainment, and youth events.
• Racing to Addiction: Tobacco Company Auto Racing Sponsorships Factsheet lists events, approaches, and amount of TV time gained to promote cigarettes.
• Young Adults: Vulnerable New Targets of Tobacco Marketing Research finds that young adults are targets of cigarette promotions in bars and clubs.
• Good-looking Guerillas Push Smokes Tobacco companies are using the latest guerilla marketing tactics in bars and clubs to push cigarettes.
• Tobacco Industry Sponsorship in the United States Public health report documents the nature and extent of tobacco industry sponsorship of events and organizations; 304 separate sponsorships identified during the period 1995-1999.
• Tobacco Related Bar Promotions: Insights from Tobacco Industry Documents Extensive review of tobacco industry memos and documents gains insight into how the industry markets cigarettes at bar promotions.